Can ‘As A Service’ Apply to any Product or Service? _AAS fill in the blank… ok so there may be a shortage of acronyms left but why aren’t more businesses using this beneficial billing model? So, it seems Nike is getting in on the ‘As A Service’ act with its…

Innovation is a common conversation in a lot of organizations, a buzz word that is added to many a presentation, business report, or marketing campaign but the reality is when the conversation stops delivery must begin… In this section, we talk about how best these ideas can be gathered, assessed…

Identifying a suitable market and defining a sales & marketing strategy, 2 key elements of any business. Whilst intrinsically linked they require different skills, choices, and approaches. Establishing a suitable market should be based on research, a lot of research…. get it right and it will steer your entry and…

Are you looking to improve your business process, build a new product, save cost, or understand customers' product requirements? Then business process mapping is an essential tool to do this. Process modeling is not just for the realms of large manufacturing plants looking to optimize operations it is also a…

One of the best ways to think through a problem is the use of the 7 key questions, Who, What, Where, When, Why, How and How much and when it comes to revenue generation these seemingly simple 7 questions are also appropriate. So let’s consider revenue for your business, money…

Running/leading/partaking in a digital transformation project? Have a digital product idea you are looking to make a reality? Read on about the 6-factor approach designed specifically to support you with the pre-work, execution, and ultimately the success of your digital projects or products. Factor 1.Innovation

The golden rule is to be clear on what drives your CRM costs. The major cost in a CRM project is your CRM Partner’s resource and expertise essentially your CRM Partner’s TIME. As a company with a product or service of your own, I am sure you are very clear…

With the onset of IoT, AI and big data, humans will no longer be making purchasing decisions for many products that we currently do; computers, hardware systems, even fridges will be doing that for us. Ericsson predicted that there will be 50 billion connected devices by 2020, OK I have…

A sharp intake of breath but hear me out….answer this question. Do you want your customer experiences to provide value in equal measure to your customers and your business? Which Came First, The Chicken Or Egg? Let me share some examples of why I have posed this question and think to yourself which did the business creator…