Alastair JuppStrangerToAdvocate, The Customer Journey for Modern BusinessThe Fundamental Objective of Every Business is to Convert a Stranger Into a Brand AdvocateJun 8, 20202Jun 8, 20202
Alastair JuppCan ‘As A Service’ or _AAS apply to any Product or Service?_AAS fill in the blank… ok so there may be a shortage of acronyms left but why aren’t more businesses using this beneficial billing model?Jun 3, 2020Jun 3, 2020
Alastair JuppHow to Harvest, Identify, Refine and Propose Your IdeasInnovation is a common conversation in a lot of organizations, a buzz word that is added to many a presentation, business report, or…Jul 24, 20192Jul 24, 20192
Alastair JuppMarket, Marketing and Sales 101A suitable market and a sales & marketing strategy, the 2 key elements of any business. Whilst intrinsically linked they require different…Jul 23, 2019Jul 23, 2019
Alastair JuppHow to do Business Process Mapping — IntelligentCXAre you looking to improve your business process, build a new product, save cost, or understand customers' product requirements?Jul 22, 2019Jul 22, 2019
Alastair JuppGenerating Revenue, the Who, What, Where, When, Why, How and How MuchOne of the best ways to think through a problem is the use of the 7 key questions, Who, What, Where, When, Why, How and How much and when…Jun 18, 2019Jun 18, 2019
Alastair JuppWant a Successful Digital Transformation? Get these 6 Things RightRunning/leading/partaking in a digital transformation project? Have a digital product idea you are looking to make a reality?Jun 14, 2019Jun 14, 2019
Alastair Jupp8 Steps to Prevent CRM Costs From Spiraling Out of ControlThe golden rule is to be clear on what drives your CRM costs. The major cost in a CRM project is your CRM Partner’s resource and expertise…Feb 27, 2019Feb 27, 2019
Alastair JuppSearch is Dead…long live IoTWith the onset of IoT, AI and big data, humans will no longer be making purchasing decisions for many products that we currently do…May 11, 2017May 11, 2017
Alastair JuppShould We Always Start With the Customer?A sharp intake of breath but hear me out….answer this question. Do you want your customer experiences to provide value in equal measure to…Feb 24, 2017Feb 24, 2017
