Alastair Jupp – Medium

Alastair Jupp

StrangerToAdvocate, The Customer Journey for Modern Business

The Fundamental Objective of Every Business is to Convert a Stranger Into a Brand Advocate

3 min readJun 8, 2020

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StrangerToAdvocate, The Customer Journey for Modern Business

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Alastair Jupp

Can ‘As A Service’ or _AAS apply to any Product or Service?

_AAS fill in the blank… ok so there may be a shortage of acronyms left but why aren’t more businesses using this beneficial billing model?

4 min readJun 3, 2020

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Can ‘As A Service’ or _AAS apply to any Product or Service?

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Alastair Jupp

How to Harvest, Identify, Refine and Propose Your Ideas

Innovation is a common conversation in a lot of organizations, a buzz word that is added to many a presentation, business report, or…

5 min readJul 24, 2019

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How to Harvest, Identify, Refine and Propose Your Ideas

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Alastair Jupp

Market, Marketing and Sales 101

A suitable market and a sales & marketing strategy, the 2 key elements of any business. Whilst intrinsically linked they require different…

10 min readJul 23, 2019

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Market, Marketing and Sales 101

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Alastair Jupp

How to do Business Process Mapping — IntelligentCX

Are you looking to improve your business process, build a new product, save cost, or understand customers' product requirements?

7 min readJul 22, 2019

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How to do Business Process Mapping — IntelligentCX

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Alastair Jupp

Generating Revenue, the Who, What, Where, When, Why, How and How Much

One of the best ways to think through a problem is the use of the 7 key questions, Who, What, Where, When, Why, How and How much and when…

4 min readJun 18, 2019

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Generating Revenue, the Who, What, Where, When, Why, How and How Much

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Alastair Jupp

Want a Successful Digital Transformation? Get these 6 Things Right

Running/leading/partaking in a digital transformation project? Have a digital product idea you are looking to make a reality?

5 min readJun 14, 2019

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Want a Successful Digital Transformation? Get these 6 Things Right

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Alastair Jupp

8 Steps to Prevent CRM Costs From Spiraling Out of Control

The golden rule is to be clear on what drives your CRM costs. The major cost in a CRM project is your CRM Partner’s resource and expertise…

6 min readFeb 27, 2019

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8 Steps to Prevent CRM Costs From Spiraling Out of Control

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Alastair Jupp

Search is Dead…long live IoT

With the onset of IoT, AI and big data, humans will no longer be making purchasing decisions for many products that we currently do…

5 min readMay 11, 2017

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Search is Dead…long live IoT

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Alastair Jupp

Should We Always Start With the Customer?

A sharp intake of breath but hear me out….answer this question. Do you want your customer experiences to provide value in equal measure to…

2 min readFeb 24, 2017

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Should We Always Start With the Customer?

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Alastair Jupp

Alastair Jupp

Bridging the Technical / Commercial Gap Expert, Digital Transformation & CX Enthusiast, Digital Marketing & Business Growth Contrarian.

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